MAC Cosmetics has once again tickled me silly. This company is all about pushing boundaries, being bold, being daring and making statements … fierce ones. I love them dearly for it. They continue to push the envelope and keep it exciting. They’re latest campaign is BRILLIANT! Jelena Abbou is a 35 year old competitive body builder from New Jersey. She’s currently the face of the most recent Campaign for MAC’s newest Collection, which they’ve so cleverly titled “Strength”.
“Flex your Femininity with a color collection that’s fearless, elegant and strong” …. WHAT??
Don’t mind if I DO!
This Collection features several bold lip sticks with names like “Strong Woman” and “Absolute Power”, muted blush, nude nail polish and two smokey eye shadow quartets, one called “Inner Strength”. It sounds like they’ve provided everything you need to be the perfect knockout …. literally.
Mixing Muscle with Fashion?? Genius!
Just as there are all types of beauty in the world, there are all types of curves. We’ve seen the sad curves of the elite high fashion model, the unfair curves of the impossibly attainable Victoria’s Secret model, the pleasantly relatable curves of a plus size model – all representing the standard of “beauty” at one time or another …. and now … Jelena’s, errm, “flexed” curves are enough to make any woman want to stick to their New Years Resolutions, right!?